“The Giant Inflatable Blue Monkey”
You can’t have a clear communication strategy without a clear discipleship strategy
People enter the church at Point A and hopefully we’ll move them to Point B (A fully devoted follower of Christ)
The steps that happen between Point A and Point B helps determine the effectiveness of people moving from Point A to Point B
*The churches ministries & processes are the “Steps” to get from Point A to Point B*
Too many choices make decisions more difficult – which can lead to paralysis (or sitting in neutral)
Complexity Creep – We keep plugging new things in, without unplugging old things.
It helps by first defining what a fully devoted follower of Christ looks like for your church.
Our message should be focused…Jesus’ message was focused.
Questions Each Church Should Ask:
- What Event or Program requires a pulpit announcement in order for it to succeed?
- What would you NOT participate in if you were not the pastor or leader?
- Does this program reach people outside the church? Or does it satisfy insiders?
- Where is the fruit?
Are the next steps clearly communicated?
When all ministries of a church are communicating about their ministries at the same time, it produces chaos!
5 Basic Communication Strategies:
- Clarify Missions, Vision, & Values
- Develop a Focused Strategy
- Consistency in Branding & Voice
- Prioritize your Message
- Be Intentional to Eliminate Competing Messages
It is possible to do the work of God, without doing the work God has called you to do.
Every time we say yes to things outside our vision it pulls us away from what we are called to do.
75-80% of people come to a church because of an invitation from a trusted source (friend/family)
Build through relationships not through promotions (promoting things)
Velocity Conference: Main Session 1 Highlights – – Main Session 2 Highlights – – Main Session 3 Highlights – – Breakout Session 2 with Pete Wilson Highlights – – Main Session 4 Highlights – – Main Session 6 Highlights